
I left South Africa in 1996.
Not because anything had collapsed. Things were, on paper, improving. I left because I could see the direction of travel, and I didn't want to be there when it arrived.
People told me I was overreacting. Some of them were still saying it ten years later, from behind higher walls, with the security company on speed dial.
I spent the next decade across the UK, Switzerland and the Middle East. Then in 2006 I went back — for reasons that had nothing to do with strategy and everything to do with being human.
Then Australia. Seven years and more than $100,000 to earn the right to stay here permanently. Not a complaint — I chose it, and I'd choose it again. But it's worth saying plainly, because people assume you arrive and that's that. You don't. You pay, for years, in money and in waiting.
And then I built exactly what I was supposed to build. Career. Business. Medical centre. House. All of it.
Then I started noticing the pattern again.
This is the part that's hard to explain to people who haven't seen it once already.
The first time is loud. Things you can point at. Everyone agrees something is happening, they just disagree about what to do.
The second time is quiet. Nothing dramatic. Just a slow, procedural transfer from the people producing to the people administering. Over half of what I earn gone before I see it. A tax system that punishes building and rewards holding. Rules that change after you've committed. Incentives withdrawn the moment they work.
I wrote about that last one two weeks ago — the regional doctor incentive that brought wait times at our medical centre down from four weeks to two days, cancelled the moment it worked.
The first time, you're leaving a country.
The second time, you're leaving a system — and that's harder, because the system doesn't look like anything. There's no footage of it. Nobody's uncle warns you about it at a braai. It's just a slow accumulation of arrangements that make building something of your own progressively less worth doing.
I'm not leaving Australia because it's failing. I'm leaving because I finally recognise a pattern I already paid once to escape, and I'm not spending another ten years hoping I'm wrong about it.
So what am I actually trying to get out from under?
Fair question, and I've been vague about it for three issues. Here it is.
Every promise a government makes has someone on the other side of it.
You cannot win a housing argument when half the country needs prices to fall and the other half needs them to rise. Both sides get promised what they want. Both promises appear in the same press release. They cannot both be true.
You cannot promise a nation free healthcare without a health professional or a taxpayer paying for it. Usually both.
None of that is corruption. Nobody sat in a room and planned it. It's what happens when a country stops getting more productive and starts arguing about distribution instead.
We stopped growing the pie. So now we fight about the slices.
And in a democracy, the fight is settled by whoever has the most votes — which means the honest answer is never available. You cannot be elected saying "for you to get this, someone else has to lose it." So you promise both sides, and then you need a new promise to cover the gap the first one left, and the contradictions compound with every attempt to hold the thing in balance.
That's it. That's what I'm getting out from under.
Not because I've got a better system. I haven't. But because I've worked out that I have almost no influence over any of it, and I'd rather spend the next ten years building something I do control than waiting for a fix that has no constituency.
If that resonates, come with me. If it doesn't, no hard feelings — plenty of better newsletters out there.
The real numbers this week:
Newsletter subscribers: 22
People who opened last week's issue: 2
Open rate: 10.5%
Instagram followers: 47
Facebook: 16
X: 0
TikTok: 0
50 Reasons posts published or scheduled: 30
YouTube videos filmed: 1 (finally)
Affiliate applications rejected this week: 2
Revenue: $0
Monthly burn: USD $126 — beehiiv $49, Webflow $38, ManyChat $39
From 21 August, Buffer starts at $50/month, taking it to $176
Worth sitting with that last pair. The tools went up while the audience didn't. $176 a month is roughly $2,100 a year to publish to 22 people, and I'm the one who signed up for all of it. That's not a complaint — it's the cost of finding out whether this works. But it's the number I'd hide if I were selling you something.
On that open rate.
Two people opened last week's issue. Two opened the one before. The same two.
I could have left that number out. Most newsletters would — you'd never know, because nobody publishes a 10% open rate.
I looked into it this week. It isn't a delivery problem; every email arrived. It's that most people on this list never intended to read it. Some came from a $100 Instagram boost I ran in July. Three subscribers from that spend. Zero opens between them, ever.
That's a $100 lesson and it was worth what it cost: buying subscribers is not the same as earning readers. I now have the receipt.
So this week I fixed the plumbing rather than writing louder. And I'm going to ask you for something I haven't before.
If you're reading this, hit reply and say anything. One word is fine. It tells your email provider this isn't junk — which is the single most useful thing anyone can do for a newsletter this small — and it tells me you're real, which right now I mostly can't tell.
Two rejections, for the record.
I applied to five affiliate programmes this week — the tools I actually use and write about. Two came back no.
"New domain. No traffic. No audience. No chance."
"Your profile is not a great fit, but may be in the future."
Both are fair. I have 22 subscribers and a three-week-old website.
But it's worth naming what that means, because every "start earning with affiliates" guide skips it: affiliate income is gated on the audience you already have. The money arrives last — exactly when you need it least. Nobody mentions that, because nobody publishes the rejections.
Next Sunday: the channel launches. Two videos, not one.
This is the thing I've been grappling with longest, and I got it wrong for a month.
I built a fourteen-minute video about housing — ten statements from politicians currently in office, every one checked against the government's own data. Good piece of work. Then I realised that leading with it makes this a housing analysis channel, which isn't what any of this is about.
So both go up together. One is my story — why a 55-year-old with the career, the business and the house doesn't feel free, and what he's doing about it. One is the housing evidence — the receipts, for anyone who wants to check whether I'm just another bloke with opinions.
You need both. The story without the evidence is a bloke with opinions. The evidence without the story is a spreadsheet.
There may be a third before launch: how I put a live website up in about four minutes using AI and a tool I'd never heard of. Which is worth telling partly because that tool turned down my affiliate application this month. I'm still recommending them. That's rather the point of doing this in public.
Oh — and I filmed the opening of the housing video eight times before I got it right. Seventy seconds of me talking. Eight attempts.
Meanwhile, in about forty minutes while I was in the shower, an AI checked ten posts against primary sources and found two errors I'd have published.
I'll have something to say next week about which of those two facts is the interesting one.
See you Sunday.
— Mark
The Weekly Escape Report documents one person's public experiment to build financial and location freedom outside the system that keeps extracting. Every number. Every failure. Every move. Free, every Sunday.
This newsletter runs on beehiiv. That's an affiliate link — if you start a newsletter through it, I earn a commission. I'd have recommended it anyway; it's what I chose before there was any commission in it. I'll always tell you when a link pays me.