The Long Game

The Long Game

I run a small business, and I've written a book I didn't plan to write: Who Decided This Was Normal? It's about the rules we accept without anyone asking us — who decided, who pays, and what happens when nobody is responsible for the answer. Subscribe for the first chapter before anyone else, and a chance at one of twenty signed copies on launch day.

I gave myself eight hours a week to build an online business.

Oct 13, 2026

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5 min read

I gave myself eight hours a week to build an online business.

For the last three weeks, every one of them has gone into a book.

I've been writing a book without noticing

Sep 20, 2026

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6 min read

I've been writing a book without noticing

Also: the edit that could have hurt somebody, and twenty-five visitors.

The worst thing I've made is the only thing that works

Sep 14, 2026

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4 min read

The worst thing I've made is the only thing that works

The Internet and AI After 50

Sep 8, 2026

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1 min read

The Internet and AI After 50

A field guide from a man who recently shouted at Bluetooth and regularly tells ChatGPT and Claude to piss off. Free, no email required.

My busiest week yet. Nobody joined.

Sep 7, 2026

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4 min read

My busiest week yet. Nobody joined.

Three ways this could make money. This week dented all three.

Thirty days ago I'd never heard of half of this

Aug 30, 2026

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8 min read

Thirty days ago I'd never heard of half of this

Three videos, a website, an AI baby, and no money.

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